Popcorn Content The craft of writing shortform content for social media eBook Nick Usborne
Download As PDF : Popcorn Content The craft of writing shortform content for social media eBook Nick Usborne 
How come some people and companies do so well with social media, while others don’t? Well, some have the advantage of celebrity, which helps them from day one. But what about people who are unknown, but still manage to create huge followings on Facebook, Twitter, Google+, YouTube and elsewhere?
A big part of their secret lies in the fact that they know how to write Popcorn Content. Popcorn Content is the short-form text you write when adding a tweet to your Twitter stream, writing the first sentence of a Facebook update, creating a title for a YouTube video or writing a headline you want people to read on Reddit.
This is a new and exacting writing skill. You have very few words to work with, but you still need to be able to hook your readers. And once you have people’s attention, you need to strike just the right balance between being entertaining, intriguing, provocative, engaging, conversational and promotional.
In Popcorn Content, Nick Usborne teaches you the new and essential craft of writing short-form content for social media.
Popcorn Content The craft of writing shortform content for social media eBook Nick Usborne
Many writers toy with the issue of how long to make their content, whether it's a blog post, an email, etc. Nick got it perfect with this book; there's a lot of helpful information in this short book. I think the analogy of a host with popcorn will be a light bulb moment for those new to using social media for business.This book gives exactly what it promises, how to be engaging in social media. It doesn't tell you how use a scheduler like Hootsuite or talk about editorial calendars, that's beyond the scope of the popcorn. If that's what you're hoping to learn, this isn't for you. But, if you want to learn how to engage others via social media, I highly recommend this book.
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Popcorn Content The craft of writing shortform content for social media eBook Nick Usborne Reviews
This ebook is a great read. Solid information that is easily put into practice. Although I'm a copywriter and am aware of the techniques Nick talks about, I found his fresh viewpoint useful. If you're looking to spice up your short content, this is a must read.
'Popcorn Content' offers a very good foundational overview of how to maximize social media communication for greatest impact. Nick Usborne paints a very engaging and realistic overview of social media marketing copy writing best practices and how they apply to the ever changing social media landscape. In short, learning how to write to capture attention and engage potential prospects and clients is paramount to the success of any digital marketing effort and Usborne delivers clear and actionable steps that can be taken to achieve positive results. The bottom line is that this guide will pay for itself almost immediately if you're willing to take advantage of the knowledge being shared.
Excellent book, excellent read and enormous help for newbie copywriters.
If you're struggling writing tweets, Facebook updates, etc, this book will help you write in a way that gets results.
Short and sweet, this book gives a pretty good overview of how to write compelling content for today's online market.
Nick Usborne's metaphor for what drives successful social media content hits the mark. That's because popcorn, like social media, fits into a social setting, brings people together, and at the wink of an eye is gone. This is as true for Twitter's 140-character limit as it is for all the other social media platforms out there -- Google+, Facebook, YouTube and the like. Every single one of them is fleeting ... just like a bowl of popcorn in a group of people. Full one minute, gone the other. Those popcorn kernels are your door openers. Partnered with just the right amount of butter, popcorn kernels act as bait ... hooks needed to begin ongoing relationships. Introductions required for building longer-lasting connections. Taking you step-by-step through the writing process, Nick leaves nothing out, sharing writing tips and tricks with proven track records. Want to figure out what to share? Discover the secrets of writing eye-catching (and infinitely shareable) headlines? Avoid writing "McHeadlines"? You'll find all that and much more in this little treasure. Integrate his advice into your writing ... and you'll be on your way to writing content that POPS! This book definitely belongs in every social media writer's library.
I give Popcorn Content five stars. It is one of the best books I've read on how to write social media posts. It covers how to think differently about your writing. In social media people usually don't take the time to read long posts, they have to be short and concise. Thank you Nick. This is a must read for anyone wanting to do social media marketing.
Many writers toy with the issue of how long to make their content, whether it's a blog post, an email, etc. Nick got it perfect with this book; there's a lot of helpful information in this short book. I think the analogy of a host with popcorn will be a light bulb moment for those new to using social media for business.
This book gives exactly what it promises, how to be engaging in social media. It doesn't tell you how use a scheduler like Hootsuite or talk about editorial calendars, that's beyond the scope of the popcorn. If that's what you're hoping to learn, this isn't for you. But, if you want to learn how to engage others via social media, I highly recommend this book.
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